Branding Lawyer NYC - Francelina M. Perdomo Klukosky of Perdomo Law

Branding makes companies instantly identifiable. A color combination, a logo, a motto, or a song can immediately bring a specific business to mind for the customer. It helps boost visibility, increases professionalism, and adds credibility to a product. Companies who hope to expand need clear branding to ensure every location they own or franchise they license looks the same. Branding offers benefits for marketing purposes, but it is not without challenges. It is common for companies to experience legal problems related to their branding.

What a Branding Law Firm Handles

A branding law firm like Perdomo Law can assist while the owners assemble the business or provide advice to established companies. Experience in business law and trademark and copyright regulations enables them to help sole proprietors, small businesses, and corporations ensure their branding is unique and usable. Other services performed by Branding Lawyers include:



• Creating branding development contracts.
• Designing contracts that give clear ownership of a brand.
• Assisting with trademark and copyright registration.
• Representing clients in court during trademark disputes.

Why You Need a Branding Attorney

Companies use branding to promote a feeling. Based on the product and the company style, the branding may make people feel excited, happy, comforted, encouraged, or any other emotion. The branding should be unique enough that customers instantly think of the company when they see or hear anything related. Achieving this creates familiarity and trust with the business and makes the company look more professional.

Branding law firms should have experience with business law, contracts, trademark infringement, and more. The knowledge enables them to review every potential concern related to branding to protect the company and its desired marketing style.

How a Branding Attorney Helps

• Protecting the Brand: Branding attorneys help companies secure the integrity of their logos and other marketing materials. If a company notices someone using materials closely resembling their trademarked property, they can hire a lawyer to address the problem through a cease-and-desist order or litigation.

• Groups and Partnerships: Branding law firms also work with groups or partners forming a company to determine who owns the branding. If a dissolution ever occurs, this agreement will determine who, if anyone, has the right to continue using the logo or trademark.

• Registering Trademarks: Once a business researches and develops its branding, it must register its trademarks to own the design. An attorney can assist with this process to ensure efficiency and legal protection for the company.