Francelina M. Perdomo Klukosky, Esq.
Manhattan, NY: (212) 980-7206
International Trademark Portfolios
International Trademark Portfolios Lawyer NYC - Francelina M. Perdomo Klukosky
International Trademark Portfolios Law Firm, Perdomo Law in Manhattan New York, NY
Trademark protection is a vital step in a company making consumers aware of their branding. A trademark is a symbol of the company. The reputation of the business associated with that mark can affect the sales of products that bear the symbol. It becomes even more crucial when a company begins to produce, market, and distribute its products overseas.
Trademarks help companies to maintain ownership of their brands and protect their profits and their reputations. Trademark infringement and theft allow counterfeit products to fill the market and cause legal issues for unsuspecting companies. Maintaining a portfolio of comprehensive trademark rights in every country where the business operates is the best way for a company to protect its investment.
What is an International Trademark Portfolio?
An international trademark portfolio is a collection of registered trademarks a company uses for its goods sold or manufactured overseas. The portfolio details all the trademarks in use and includes the paperwork for each country. Every country controls the ownership of trademarks differently, so even a business that operates in only one or two countries could need an extensive portfolio of documentation.
Who Needs an International Trademark Portfolio?
Any business that chooses to expand its endeavors beyond the boundaries of the United States will need a portfolio. Trademarks only protect goods produced, distributed, and sold in the country where the trademark registration occurred. Registration of trademarks often needs to happen individually in the country where any sales or manufacturing takes place.
In some regions, it is possible to register a trademark once for multiple countries. The Madrid International Trademark System, for example, offers the opportunity to register trademarks for over 100 countries in one place, but it is not always as easy as people expect. Registration of a trademark is not the same as management of a portfolio, and that is why an attorney is always a helpful resource.
When is it Best to Contact an International Trademark Portfolio Attorney?
Foreign governments do not always have simple guidelines for overseas companies that wish to register their trademarks as they expand. How the system works and what documents businesses need can vary from year to year and in every country.
Improperly registered trademarks may make it impossible for the owner to stop companies from selling counterfeit merchandise that displays a stolen company name or insignia. Registered trademarks make it possible to prevent companies from using designs that closely match the registered versions. A failure to stop counterfeiters from stealing trademarks could confuse loyal customers. The customers may believe the cheap counterfeit merchandise they buy was from their preferred company.
Because of the cost and complexity of trademark registration in some foreign countries, businesses should contact an International Trademark Portfolio Lawyer as soon as they decide to expand. Delays in paperwork, problems with registration, and the cost of the process could hold up plans for expansion if the owners do not begin the process early enough.
Established businesses with trademarks already in place may also want to contact an attorney. An attorney with experience in managing international trademark portfolios can review the documents to make sure all are updated and complete. Anyone experiencing a challenge to their trademark registrations should also seek legal guidance immediately. A lost registered trademark may be impossible to get back.
What Does an International Trademark Portfolio Lawyer Do?
An International Trademark Portfolio Attorney helps their clients to determine what trademark protection they need. The process varies for every country, and some are more complex than others. It is easy for inexperienced business owners to miss some documents and file incomplete information. Doing so could invalidate their trademark ownership and put their product branding at risk.
Another concern is the possibility of paying for more licenses, registrations, and other certifications than necessary. Companies that want to expand to several countries could spend a substantial amount more than necessary if they are unfamiliar with the laws of each region. A law firm can enable its clients to have adequate protection for their goods without paying for excess registrations.
A lawyer familiar with trademark portfolios can also track each registration to ensure their clients stay up-to-date. Portfolio management allows the law firm to know when law changes make it necessary to refile or gain new documentation. The attorneys will also update registrations as needed or notify their clients when they need to renew.
Law firms also guide their clients if a legal issue arises regarding trademark protection. Local law firms can cooperate with those licensed to practice in the country where the concern arises. The communication reduces the time the staff of the company affected will need to spend on legal matters. The firm can also act on any possible trademark infringement or the theft or cancellation of trademarks.
What Else can an International Trademark Portfolio Law Firm Do?
Companies that have a law firm managing their portfolios can also use the skills of the legal team in other ways. Law firms that understand trademark rights and protection can help their clients expand their businesses. Many can offer advice on licensing agreements and other arrangements when their client wants to partner with another business. Trademark lawyers can prepare contracts and make suggestions about how to protect the company as it grows.
Contact International Trademark Portfolio Attorney, Francelina M. Perdomo Klukosky for a Case Assessment
The team at Perdomo Law are professionals who understand the importance of the professional management of an international trademark portfolio. A case assessment allows those interested in expanding their businesses beyond their borders to understand the costs and challenges. An attorney can determine the best approach for achieving the goals of the business. Contact the Perdomo Law Firm today to schedule a consultation and to learn more about trademark rights.
Please contact us for a case assessment.
Additional References
Perdomo Law
1270 Avenue of the Americas
Suite 2005
New York NY 10020
Phone: (212) 980-7206
Suite 2005
New York NY 10020
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