What is a Copyright?
This is perhaps, the most common and well-known form of intellectual property
protection. That is because it applies to actual physical products and works. Business owners and creative artists can protect their music, writings, poetry, computer software, movies, songs, architecture, and any unique, business-developed product, etc. In order to be covered by the scope of this law, the product must be tangibly fixed, and an original form of expression.
This does not cover "idea theft" and it does not cover the theft of a company's brands. For that, there's a separate program. Items which are not covered under the protection of copyrights are essentially able to be freely distributed among a community of knockoff artists and ambitious startup businesses that will enjoy having duty-free access to the hard work of a competitor. Because the work has already been created, they can afford to undercut the original producer's price and undermine their entire business model or future profits.
For that reason, copyrights aren't just the protection of a business or individual's work, but essentially a form of protection of their entire livelihood and business model. Those who wish to remain profitable and unique in their business should pursue trademark and copyright protection immediately, and consult with an NYC Trademark Lawyer
who can assist them in this process.