Being able to freely distribute merchandise that bears a company's logo, brand name, or slogan, is a way of undercutting their business and harming their profits. As these goods and services are generally of a lower quality, and therefore a lower price, unsuspecting buyers will begin to associate that logo with a lower-quality product.
It not only harms the business' bottom line up front, by redirecting profits to a private individual's counterfeit operation, but it also hurts their image in the long term. The lack of trademark protection can lead to a marketplace filled with low-quality items that convey the brand as cheap and not worth the investment.
Copyright and Trademark Law
Copyrights and trademarks ensure the durability of ideas and branding marks. They keep a business afloat by ensuring that their unique products and brand distinctions remain their own, and cannot be mass produced and distributed through other channels. Just consider these valuable assets you would want to ensure you protect:
- Service marks
- Trade dress
- Art and design
- Trade secrets
Perhaps most importantly, properly submitted paperwork offers businesses the option of legal recourse when their copyrights or trademarks have been violated. They are two very different, but equally essential, facets of operating a business today. Please contact us today for a legal consultation with NYC Trademark Lawyer Fran Perdomo and review of your trademark and copyright needs.