Trademark Lawyer NYC - Francelina M. Perdomo Klukosky - Perdomo Law
NYC Trademark Law Firm, Perdomo Law, Conveniently Located in Manhattan New York, NY
What is a Trademark?
Where copyrights cover the expression and production of ideas unique to a business or individual, trademarks cover something else entirely: corporate identity, brands, and logos. Though they're often thought of as interchangeable with copyrights, trademarks are in fact a completely separate legal area with different protection. Where they are similar, however, is that they are essential for a business or individual who hopes to identify their works with a unique mark or brand.
Trademarks can apply to corporate logos, but they can also apply to any other device used in marketing and branding an individual: unique words or phrases, a slogan or catchphrase, or any combination of names and symbols that is intended to identify someone and be used for commercial purposes.
Typically, trademarks are used to distinguish one business from another, consider the difference between the Apple logo and the Microsoft flag, and how those unique marks distinguish each company's business.
Where copyrights cover the expression and production of ideas unique to a business or individual, trademarks cover something else entirely: corporate identity, brands, and logos. Though they're often thought of as interchangeable with copyrights, trademarks are in fact a completely separate legal area with different protection. Where they are similar, however, is that they are essential for a business or individual who hopes to identify their works with a unique mark or brand.
Trademarks can apply to corporate logos, but they can also apply to any other device used in marketing and branding an individual: unique words or phrases, a slogan or catchphrase, or any combination of names and symbols that is intended to identify someone and be used for commercial purposes.
Typically, trademarks are used to distinguish one business from another, consider the difference between the Apple logo and the Microsoft flag, and how those unique marks distinguish each company's business.
Trademarks vs. Copyrights
Watch NYC Intellectual Property Lawyer Francelina M. Perdomo Klukosky talk about Trademarks vs. Copyrights.
Why You Need a Trademark
If you've ever gone shopping through a "black market" area of a major city, you're no doubt aware of the many knock-off brands that look just like their designer counterparts - down to the logo and associated branding that identifies them as allegedly high-ticket items. If those companies lacked legal protection of their trademark logos and brand identification, those items could continue to be sold with no legal enforcement or repercussions whatsoever.
If you've ever gone shopping through a "black market" area of a major city, you're no doubt aware of the many knock-off brands that look just like their designer counterparts - down to the logo and associated branding that identifies them as allegedly high-ticket items. If those companies lacked legal protection of their trademark logos and brand identification, those items could continue to be sold with no legal enforcement or repercussions whatsoever.
Being able to freely distribute merchandise that bears a company's logo, brand name, or slogan, is a way of undercutting their business and harming their profits. As these goods and services are generally of a lower quality, and therefore a lower price, unsuspecting buyers will begin to associate that logo with a lower-quality product.
It not only harms the business' bottom line up front, by redirecting profits to a private individual's counterfeit operation, but it also hurts their image in the long term. The lack of trademark protection can lead to a marketplace filled with low-quality items that convey the brand as cheap and not worth the investment.
Copyright and Trademark Law
Copyrights and trademarks ensure the durability of ideas and branding marks. They keep a business afloat by ensuring that their unique products and brand distinctions remain their own, and cannot be mass-produced and distributed through other channels. Just consider these valuable assets you would want to ensure you protect:
It not only harms the business' bottom line up front, by redirecting profits to a private individual's counterfeit operation, but it also hurts their image in the long term. The lack of trademark protection can lead to a marketplace filled with low-quality items that convey the brand as cheap and not worth the investment.
Copyright and Trademark Law
Copyrights and trademarks ensure the durability of ideas and branding marks. They keep a business afloat by ensuring that their unique products and brand distinctions remain their own, and cannot be mass-produced and distributed through other channels. Just consider these valuable assets you would want to ensure you protect:
- Service marks
- Classes
- Trade dress
- Logos
- Counterfeits
- Goods
- Piracy
- Art and design
- Trade secrets
Contact NYC Trademark Attorney Francelina M. Perdomo Klukosky for a Case Assessment
NYC trademark attorney Francelina M. Perdomo Klukosky of Perdomo Law can help and advise you on all the particulars of trademark and copyright law. Fran specializes in all aspects of business and commercial law, so you may find yourself creating a relationship for the rest of your career.
Please contact us for a case assessment.
