Whether you walk dogs, design software or operate a spa, chances are good that you've worked hard to develop a solid reputation for your business. A large part of that reputation is your company's name and logo. Your business name, and the services your provide under it, is part of your intellectual property
. Our Service Mark Lawyer, Fran Perdomo, can assist you to protect and defend your service mark.
What Is a Service Mark?
A service mark is essentially a source identifier, just like a trademark
. In fact, the words "service mark" and "trademark" are often used interchangeably. When a service mark appears on an advertisement, website or brochure, it is recognizable and tells consumers which individual or organization is providing that service.
A service mark may be a word, series of words, a design, a device, a symbol or any combination of these items. Whatever it may be, your service mark identifies your business and makes your services distinguishable from those of your competitor.
At a basic level, the difference between a trademark and a service mark is that a trademark is typically used on goods that are sold in commerce while a service mark identifies the supplier of a service. Many companies offer both goods and services. For instance, a software-development firm might sell its finished software as a product but may also offer customized design services for those customers who desire it. Other entrepreneurs solely provide services. As an example, a business owner who operates a mobile massage service would likely only need a service mark because they aren't selling a product.
Regardless of whether your business technically requires a service mark or a trademark, the process for protecting your intellectual property is largely the same. With the assistance of an attorney, it's possible to explore the many options that may be available to you for defending your intellectual property.
Who Needs a Service Mark Law Firm?
- Business Owners
- Charitable Organizations
- and many others